Tuesday, February 9, 2010

































































 

History Of  McCall Pattern Company:

McCall Pattern Company started in 1870 in New York City.  James McCall, an immigrant from Scotland was a Tailor with a small shop who kept up with European fashion trends and worked as a U S Agent for the English pattern company The Royal Chart. 

He began to design his own patterns and published a four page magazine, "The Queen" to promote and advertise his patterns. 

When James McCall died in 1884, his company continued to flourish.  The magazines name changed to "The Queen of Fashion" and reached a circulation of more than 75,000.

McCall's started printing directly onto their patterns in 1919 and in the 1920's introduced full color printing on their envelopes illustrations.  It has been stated that ALL McCall's have a copyright date, but I have found a few undated ones.  But it is safe to say that nearly ALL McCall patterns are dated and they are the only company to consistently do so.

McCall Website

The pattern number is only an indicator of the date on vintage sewing patterns.  You can’t use the number alone because the companies would start over again when they got to a certain level.  You must consider the general silhouette of the clothing along with other factors such as hair, price, sizing and envelope style and logo placement you can get pretty close to the issue or copyright date.  Please be aware that even if a pattern is dated, it could have been in production for years and could even be a re-release of a previous number.

 Style eras often crossed decade lines.  For instance it is very difficult to tell a 1938 pattern from a 1941 pattern.  The basic style and design elements were the same.  The same thing applies for 1959-1961 and again in the 60s and 70's.  There is more difference between 1964 and 1967 that there is between 1969 and 1971.

Besides the general look and art work of vintage patterns, the sizing can be a very good indicator.  In the beginning of Home Patterns, the bust measurement is often the only measurement given.  By the 1940s patterns gave bust and hip measurements but often the waist was not given (due to the fact that the sewist could change that element). 

Until 1956 a Size 12 was for a 30 inch bust.  In 1956 sizing changed and a Size 12 was for a 32 inch bust.  In mid 1967 the standard changed once again and a Size 12 became a 34 inch bust and remains so today.  So if you are trying to date something near the year of size change, the size can be a great clue.

All Numbers listed have been found either on a dated pattern, or in a magazine or other publication of the period. 

These pages are constantly changing as new information and new publications are found.  So check back often to see the current changes.

 

1920-1929

McCall patterns had no S until 1951

 

1920s Needlecraft 1928  Numbers 4982-5380 1928
     
1930-1939

 

The grey moved to the side and changed again around 1932.  They lost the grey and went with a cleaner look.  By 1935 the name was once again at the top but didn't stay long.

 

McCalls 36 May 8568-8640
McCalls 36 Nov  8974-9018
McCalls 38 May 9172-9743
McCalls 38 Nov 9620-9978
McCalls 38 May NC 574-579
McCalls 38 Nov NC 513-630
1931 1932 1935
1936 1936 1937
1938 1938 1939
     

1940-1949

 

Companies re-issued patterns if they were popular and good sellers, especially during the war years.  The number ranges found in these Style News magazines reflect that reprinting.  Numbers seem to range from 3500-7850 in the decade of the 40's, with some carried over from the 30's and into the 50's.

In the early 40's McCall switched to a Script font on the side.

 

McCalls 40 Apr 3155-3682
McCalls 40 Jul 3140-3810
McCalls 40  Nov  3927-3969
McCalls 41 Mar 3589-4129
McCalls 41 Apr 4017-4175
McCalls 41 Jun 3284-4267
McCalls 43 Apr 4551-5211
McCalls 46 Jan 6495-6524
McCalls 46 Aug 6556-6585
McCalls 46 Sept 6195-6620
McCalls 47 Oct 7012-7041
McCalls 48 4 Apr 7144-7247
McCalls 40 Apr NC 761-765
McCalls 40 Jul NC 781-789
McCalls 41 Mar NC 848-854
McCalls 41 Apr NC 857-863
McCalls 41 Jun NC 873-880 Child 537
McCalls 43 Apr NC 1037-1051
McCalls 46 Jan  NC 1264-1269
McCalls 46 Aug  NC 1276-1281
McCalls 46 Sept  NC 1284-1290
McCalls 48 Apr NC 1369-1402
1940 1940 1941
1941 1943 1943
1945 1946 1947
1947 1948 1949
 

1950-1959

 

1950 1952 1955
1957 Designer Series Regular Numbers 1957 1959
 

1960-1969

Logo switched sides in 1963 and changed completely in 1965 and Number series started over with 1000-2249.  The colored stripe continued into the mid 70's.

 

1962 1963 1965
1967 New York Designers 1967 1969
 

1970-1979

The Pounds Thinner line was started in 1970 with the side color swatch but with the girl in a bodysuit creating an optical interest.  Logos changed and the numbering system kept going in 1975 with 4300-6500.  In 1979 the logo changed once again with the numbering continuing into the 80's.

 

1970 1975 1979

 

Many Thanks to: Erin at "A Dress A Day" for creating the wonderful "Sewing Pattern Wiki", all of the contributors to the Wiki, and all of my wonderful friends and pattern sellers and collectors who share their information and photos and knowledge.  (there are too many to list here, but you can find them on my Links Page,) and last but definitely not least, my Dear Husband for giving me tons of help and encouragement to research all of the data to compile for your research benefit.

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